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Most Websites Don’t Work!
For small or medium sized business owners the internet is an opportunity for marketing and sales. Many owners looking to take their business online look up a local web developer, listen to their speech, write them a check, and hope for the best. The web developer tries to impress you with chatter about Java, My SQL databases, and PHP. These are all valuable languages and tools for developing a website, but most web developers leave it at that. They design a fancy website with the code they are most comfortable with. The problem is they are often not in tune with the latest strategies for online businesses, and more often than not produce a flashy web page but fail to include usability and other marketing techniques and best practices to improve conversion rates. They also are not experts in search optimization or advertising to bring traffic to the website. This is the basis behind why many websites fail.
A crucial aspect to remember is that your website should be making you money instead of costing you money. Your website should be an item on the balance sheet instead of an expense; the reason you are online is to garner a return on your investment (ROI.) The majority of web developers, even really good ones, focus solely on coding and visual appeal. They don’t take advantage of a fantastic business technology known as modular development. This technology focuses on a building block approach with an emphasis on functionality reflecting the needs of your business. Whether you are building, re-building, or enhancing your site, modular development technology offers an effective and high quality solution to your website development needs.
Every online business owner has heard promises of top ranking in search results, but does the #1 position really matter? Well it depends on who you ask, but the fact of the matter is that not everyone can be #1. There is significant research that says the second or third ranking may be just as effective as the first in a search but you do need to be on the first page. Those prospects who are truly interested in your services are more likely to click through to your site versus someone who is searching for instant results may just click on the first thing they see. With an increased click through rate there is more opportunity to push the product or service your website offers. It is also important to direct traffic to your entire site, not just the homepage. Optimizing web pages to be found in specific search queries will increase their visibility in a web search. A clever keyword selection strategy based on your business position is the backbone of a successful online marketing campaign. WSI has developed sophisticated tools that drive traffic to your website and convert visitors into customers. Email marketing, search engine optimization, Pay-per-Click advertising, and WSI’s WebScan™ are designed to make sure a small or medium sized business’s website works.
Don’t leave your website unattended. Being on top of your website’s stats is essential to online business. If you are not taking advantage of visitor tracking then you are missing out on one of the great advantages of internet business. You want to know the number of visitors, the number of hits, which pages are being viewed, how long pages are being looked at, where each visitor came from, and what search phrases are they using. Understanding where your traffic is coming from can help you better gear your marketing campaign, as well as organize your site to fit the customer’s needs.
As in any business, you are always measuring yourself against your competition on the web. Where does your site rank in relation to your fiercest competitor? This is why working with an internet solutions provider, versus a web designer, is essential. An online consultant will give your business a competitive advantage because they understand your unique selling points, customer demographics, sales targets, operating costs, and your target ROI. With all of these factors integrated with the design and management of your website you are surely to have a successful website. If not, your website simply will not work.